Building Your Competitive Advantage

By Andrew Wall, Sandler Training Milton

Do you remember when your business was quite young, you had few staff and sales resulted from your own successful efforts? Then success happened, and you slowly and continuously added more staff and today your sales team is working hard but not accomplishing your growth goals. Sound familiar? It is not too late…let’s get started!

Successful companies have a Sales Growth Strategy that the team collectively created and energetically is executing. Knowing who are your best customers helps you to focus your prospecting efforts on more of these great clients. Believing in best practices, you invested in Sandler Sales Training. Together you overlaid the Sandler Selling System to your unique number of interactions with prospects to become clients.

Now your sales team and sales management all understand what a qualified or unqualified opportunity is. Armed with this knowledge, your team spends their time wisely with good prospects and your closing ratios have skyrocketed. Wisely investing time with your great clients has created long-term relationships where loyalty, increased purchases, and frequent referrals are the norm.

When you create this environment, you will beam knowing your happy employees are well compensated for their contributions. There is an energy that is apparent as clients, suppliers, and guests visit your company. Every company is a reflection of its leadership. Let’s get started in building your sales machine. Create your own competitive advantage!