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BWA Sales Training – How to align sales strategies with customer expectations

September 18, 2019, the BWA hosted its Sales Training Event – An Export Readiness Series in Milton, ON and hosted by the President of Sandler Training Milton, Andrew Wall. 

Small & medium size companies may not always have the time and resources to train their sales staff in house on effective selling techniques and it can be difficult for companies to grow without a solid sales growth strategy. 

That’s why the BWA continues to offer an effective and practical sales training event to assist wood manufacturers, service providers and wood product suppliers.  It provides techniques and honest approaches to sales, that customers can feel good about as well as the salesperson.  

The event addressed where often the struggle of sales occurs in its cycle and reflected on the natural behaviours and tendencies of typical sales interactions.  Andrew shared with the group, an effective systematic process to help the prospect and salesperson discussion continue to move forward. 

Andrew Wall, President of Sandler Training Milton discussing the decision-making process with clients

These sales methodologies are strategic and valuable when considering global markets and prospecting internationally.  Andrew, with international sales training experience also highlighted key components on planning a prospecting strategy including: Where your focus energy should be; how you will enter the market; what is your market focus; and a ‘Cookbook Formula for Success’!

Whether your market is local or 3000 miles away, the techniques and strategies for your sales force- be it a team of 1, 5 or 20 is an essential part of your business.  In today’s competitive market where prices can be accessed almost anywhere by the customer, the relationship with the client is likely to become an increasingly important role.  Are and your sales teams ready for the future of the digital market?

Andrew Wall has built a highly successful career in sales and sales management and now focuses on training and mentoring companies and individuals to be successful.

If you would like more information about this event and the BWA, please contact:

Ryan Tabone
Program Coordinator/Advisor
Bluewater Wood Alliance
e: [email protected]